Consumers Want Interactive TV Says Survey A Scam?
Posted By seovine on March 18, 2011
Microsoft launched Bing to compete with the might of Google, and subsequently beholding the popularity of online tv they have improved their entertainment section to include streaming idiot box, and comprehensive tv episode listings. Bing have also added music, lyrics and online games.
The changes come after Bing has seen entertainment becoming more important to web users. “In the bailiwick of entertainment, 76% of throng use search to help find and navigate their entertainment options online, but only 10% say they have a trusted seat to go,” writes Bing’s senior VP, Yusuf Mehdi. By becoming a one-stop shop for a variety of entertainment needs, Bing still the number 3 search engine is hoping the changes will keep searchers on their pages.
Bing expand tv show search
An example of how Bing is listening to users comes with the addition of lyrics. Bing saw the shape of 70% plus of users searched for lyrics on the web, so added a novel way for searchers to find lyrics. After the initial full-length play, users will hear a 30 second clip of the song and will be redirected to a purchase page.
According to Mehdi, over 60% of people have used a search engine to find a TV episode online, and more than 30% of users watch all of their TV content on the web. To that end Bing has added a complete listing of television streams and info online (more than 1,500 tv shows), plus guide information to align TV viewing. When it comes to your television set, sitting in the corner showing shows and movies is not enough anymore. In musical arrangement with the current torrent of web enabled tv’s, consumers now expect their tv to do more, so says a critical review by FourthWall Media, a developer of interactive TV applications and advert solutions.
The survey of 500 tv viewers aged between 13-65 showed that 89% wanted interactive television apps running on the home tv, and the rest locution they are very interested in the apps. Interestingly respondents were interested not just in the tv content but also the commercials. 73% said they would like to see an app which lets them petition additional information approximately a company or product after watching an ad, women showed a stronger interest in this, being the shopaholics they are.
Ellen Dudar, FourthWall’s chief product officer said:- “This survey reveals that TV watchers, men, women, young, old — from all across the country are excited about interactive television,”
The survey also discovered:-
Females, and moreso aged over 30, were among the most interested in interactive TV applications, as 57% of females surveyed “strongly agree” that these applications make television watching more convenient.
Of the 82% of TV viewers who say they surf the web on PCs while also watching TV, 31% said they would spend less time using computers if they had access to these applications on TV.
The top three apps that TV viewers said they were “very interested” in were an interactive weather condition application (52%), followed by local news and information (47%) and caller ID on TV (44%).
This is good news for live internet tv, so long as they give users access to the web rather than bounds them to a handful of apps.